Star India Commences Arbitration Against Zee Over Cricket Broadcast Deal

Star India Private Ltd. started arbitration proceedings against Zee Entertainment Enterprises Ltd. in London alleging the company’s non-compliance in their cricket broadcast licensing agreement.

Star filed an application for arbitration against the Indian media and entertainment company on 14 March under the Arbitration Rules of the London Court of International Arbitration, Zee’s Company Secretary Ashish Agarwal said in a stock exchange announcement.

The company said Star has claimed that Zee is in non-compliance with the terms of the alliance agreement dated 26 August 2022 executed between the companies.

The agreement set out the terms under which Star agreed to grant the sub-license rights for the ICC men’s cricket events from 2024 to 2027, it added.

Star has sought specific performance of the alliance agreement, or to pay damages, which are yet to be determined, Zee said.

The Mumbai-based firm said it disagrees with the averments made by Star in the application and will file appropriate reply as well as make counterclaims and undertake necessary actions.

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